This is a sponsored guest post, even so I think it is very relative to anyone looking for a job in the digital market. If you are interested in contributing to SMG please read through my terms and conditions.
Do you work within Digital Advertising and marketing and looking for a new adventure on sunnier shores?
The good news for anyone coming to Australia from the UK and US, is that it’s a real growth market and there is a lack of digital talent locally, so most Agencies and clients are willing to sponsor for overseas skills.
According to the Australian Digital Skills and Salary Survey, the digital skills shortage is set to become an even more pressing challenge, and more than half of businesses surveyed anticipated hiring more digital specialists over the coming 12 months. Currently within 30% of the digital talent in Australia is in fact expat!
With Digital Gurus international network, our HQ in London and our exciting new launches in Sydney and Dubai we are in the best place to help and offer advise anybody looking to make that move DOWNUNDER!
We have compiled a list of hints and tips and some of the most frequently asked questions we get about relocating to Australia within the Digital Field.
How much experience do I need?
Most candidates that get sponsored range from mid to senior level. However we are seeing an increased amount of candidates coming over on working holiday visas.
A working holiday visa is a 12 month visa where you are eligible to work for two separate 6 month periods with different employers. You must be under 31 to apply.
We would always suggest that you come over on a working holiday visa initially. This will allow you to work for a company for 6 months on this visa, with the look for them to sponsor you.
This will massively increase your opportunity to be sponsored as you will already be here in market and less of a risk to sponsor.
Saying this, for the more senior level roles, many clients are willing to offer sponsorship straight away based on a series of Skype interviews. We are seeing more and more senior level Digital roles being filled by UK Candidates, who bring a wealth of innovation experience with them to this market.
Visa Sponsoring Jobs in the Digital Market
Also, something to be aware of if you are looking to be sponsored on a 457 visa … is that you must have 2 years’ experience in industry plus a degree OR at least 5 years’ experience in industry without a degree.
What’s the Digital market like in Australia?
Depending on your exact field of expertise, it can be very different. The Australian market is different to that of the US and UK … not only because of the size and population is much smaller and there is a distinct difference in culture.
The market is growing very quickly and we have found it to be extremely friendly, supportive and collaborative amongst the range of agencies, brands, media and adtech players.
On the Media & Adtech Side – Things such as programmatic and video are progressive, with lots of agencies and advertisers looking to test new offerings. We have seen an influx of DSPs, DMPs come into the market from the UK & US. Media agency trading desks and teams are continuing to scale up and there is always a need for good skills in this area. From analytical and tech savvy ad ops managers, programmatic traders to sales.
Performance marketing – Disciplines like SEO and SEM (We say PPC in the UK) are very much in demand. We have seen an increase in demand of Performance and Programmatic managers who have a mix of search, social and programmatic experience.
Most of the opportunities within these performance marketing channels are still agency side rather than client side however. Only the bigger brands where bringing individual discipline marketing teams in house are commercially viable are doing so… such as Foxtel, Commbank and Coles as well as some of the gambling and dating brands.
Things like ecommerce are definitely growing here, but some of the major traditional retailers have been a little slower out of the blocks than in other parts of the globe. The launch of international online retailers and technologies such as retargeting into the market are already helping to change perception however.
On a whole the digital market is growing really fast and it’s an exciting time. We have seen some new and exciting start-ups coming onto Australian soil and many of the largest corporates are continuing to invest heavily in their digital transformation.
What skillsets are in demand for overseas candidates?
We are seeing an increased demand for candidates that have Digital skills across:
- Programmatic advertising
- Performance media & Marketing
- Social media & Content
- SEO / SEM (PPC)
- Data & Analytics
Most large global agencies have a good sponsorship programme in place and tend to hire a lot of expats.
We are currently working and advising some really exciting Adtech and Marketing technology start-ups coming from the US around sponsoring for talent.
We have also been educating a few of the local boutique agencies and media brands about sponsoring talent from overseas to enable them to deal with the skills shortage in market and to enable them to keep ahead of the curve with innovation.
Why do I want to move?
You will be asked this question by potential employers, so make sure that you have thought about the reasons and have done some good research about the market here. Have a think about the experience of working in a new market, different types of clients, and what you are looking to develop or learn here.
If you are considering a move to Australia, we would love to hear from you and help advise you on making your sunshine dreams come true.
Please check our website and Facebook page for the latest job openings or contact one of the team for a chat.
For any marketing, performance, SEO, Social, PPC / SEM opportunities please contact Sharon Zahra on [email protected]
For any media sales, adtech, programmatic, ad ops, TAM or planning / buying opportunities, please email Gillian Kane on [email protected]
Disclosure of Material Connection: This is a “sponsored post.” The company who sponsored it compensated me via a cash payment, gift, or something else of value. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”